KickStart’s mission is to lift African people out of poverty, quickly, cost-effectively and sustainably. KickStart designs, promotes and mass-markets simple money-making tools that smallholder farmers buy and use to start highly profitable family enterprises. These new businesses create a sustainable solution to the most important needs of rural populations, and enable the farmers to improve the living conditions of their families.

Thanks to the support of the Only The Brave Foundation, over the next year KickStart’s field representatives will educate, train and build awareness among over 4,000 farmers in the central region of Kenya. At least 425 farmers of those reached by KickStart will adopt their irrigation pumps, and 360 will start profitable farming businesses. The income generated by these farms will quickly and sustainably help about 1,800 people.

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