Renzo Rosso, OTB and Only The Brave Foundation for the restoration of Rialto Bridge in Venice
Year of OTB winning of the Venice's City Council bid
Year of the completion of Rialto Bridge restoration
The OTB sponsorship of the restoration of Venice’s Rialto bridge has brought back the monument to its magnificence. Renzo Rosso has also decided to restore the pavement of the adjacent porches leading to the famous ‘Pescheria’. A further contribution to the beauty of Venice, which confirms the strong attachment that our Founder and OTB group have with Venice and its territory
In 2012 OTB won the bid of Venice’s City Council to become the sponsor of the restoration of Rialto Bridge with a contribution of 5 million euro. This is the first complete restoration of the bridge since it was built in 1590. The woks had minimal impact on the flow of pedestrians passing through the bridge, and were completed in the second semester of 2016 as planned. The investment in the restoration will allow to cover the intervention on another artistic monument of the city
The Rialto Bridge is the oldest of the four bridges spanning the Grand Canal in Venice, Italy. Connecting the sestieri (districts) of San Marco and San Polo, it has been rebuilt several times since its first construction in the 12th century. The development and importance of the Rialto market on the eastern bank increased traffic on the floating bridge, so it was replaced in 1255 by a wooden bridge. This structure had two inclined ramps meeting at a movable central section, that could be raised to allow the passage of tall ships. The connection with the market eventually led to a change of name for the bridge. The idea of rebuilding the bridge in stone was first proposed in 1503. The present stone bridge, a single span designed by Antonio da Ponte, has inclined ramps lead up to a central portico. On either side of the portico, the covered ramps carry rows of shops. The bridge has defied its critics to become one of the architectural icons of Venice and today, is one of the top tourism attractions in Venice
OTB President and Only The Brave Foundation Founder
“I always thought that it's a civic duty to bring back to the community we belong to. Among my responsibilities there is also that of preserving the cultural heritage of my country. The Rialto Bridge is one of Italy's icons worldwide and actually belongs to the whole world, exactly as my brands do. Of course Venice already offers plenty of events and cultural attractions, but I am sure that, thanks to this partnership, we will be able to attract even more attention to this wonderful city and develop new types of activities for a different international public”.