Group Initiatives

The Only The Brave Foundation is the foundation of OTB, the parent company of some of the most iconic fashion brands like Diesel, Maison Margiela, Marni, Viktor&Rolf, and state-of-the-art companies like Staff International and Brave Kid. Over time our group’s companies have supported several socially responsible initiatives, benefitting its employees and different deserving causes throughout the world. These are just some examples.


DIESEL 4 ONLY THE BRAVE FOUNDATION

The bracelet and the T-shirt created and sold by Diesel for the benefit of the Only The Brave Foundation are available in all Diesel stores!

Diesel + EDUN commit to promoting trade in Africa

Diesel and EDUN have joined forces to further apparel trade and development in Africa with a co-branded, co-designed denim collection. Entirely manufactured in Africa with the finest CCI cotton from Uganda, the Diesel + EDUN collection is about trade, not aid. Using raw, untreated denim cut, sewn and washed in Northern African countries such as Tunisia and Morocco, the Diesel + EDUN collection was built around a reinterpretation of the four-pocket jeans of the 1970s popular on the streets of South Africa.

Maison Margiela Charity AIDS T-Shirt

“There is more action to be done to fight aids than to wear this T-shirt but it’s a good start”. Each year on World AIDS Day, Maison Margiela releases a Charity AIDS T-shirt with this slogan in a different language. Their 2014 edition is available online at: http://bit.ly/1iwHEhZ.
All proceeds will be donated to AIDES, a non-profit organisation dedicated to fighting HIV/AIDS and to defend the rights of people and communities affected by this disease.

Marni and the Children’s Imaginary World project

In a yearly effort to celebrate childhood and nurture youthful creative freedom, Marni developed the special project “Children’s Imaginary World”, co-designed by children from around the world. Since 2007, children of all ages from communities in Bogotá, Finale Emilia, Nairobi and Tokyo are invited to draw a themed story. The limited edition “Children’s Imaginary World” T-shirts are sold exclusively in Marni boutiques and on www.marni.com. Proceeds go to schools and associations aimed at encouraging learning, creativity and at raising hope for a wonderful future.